I once saw this completely forgettable movie with Salma Hayek and Matthew Perry called “Fools Rush In.” (Don’t judge, I usually have better taste).
Strangely, the only thing I can recall is that, in describing Vegas, one of the characters says (and I paraphrase) that they might as well have built the city on the surface of the sun.
These days, the same can hold true of Philly. It. Is. Oppressive.
Like, kids are being sent home from school, roads are buckling and I can’t even walk around my apartment without breaking a sweat. Not okay.
Yesterday, to capitalize on a little free AC, I went shopping for a few hours, and bought my fourth dress of the season. Add them to the ones I already have, and I’m kind of exceeding my lifelong dress quota. I don’t even care—they’re the perfect thing to wear when, frankly, the five-year-old inside you wants to wear nothing at all.
So color me shocked to see Women’s Wear Daily echo that statement in today’s headlines. According to the site, “Dresses continue to thrive in a tough market.” Because I’m not a subscriber, that’s pretty much the only pearl I’m allowed to get from that story, but it’s enough for me. Dresses are great and everyone knows it.
But wait a tic. Do they? Do promotional apparel suppliers truly realize how essential a great, comfy dress is in the warm months? I investigated, and apparently, they do not.
The dress situation in our industry is borderline pathetic. When I started my search, I had visions of cute, corporate polo dresses but, interestingly enough, I found some retail-inspired looks instead. It might be a little late for the summer dress promotion, but the beauty of these pieces is that they can bring the wearer into fall with the simple addition of some tights and a sweater coat. Is it time to retire the trusty T-shirt? I’ll be waiting for you out here on the limb … but I’ll be wearing shorts under my dress, so don’t get any ideas.
Here are a few standouts:
Alternative Apparel
NES Clothing
Anvil 100% Semi-sheer Ladies’ Scoop Neck Dress
American Apparel
